The all-new Ford EcoSport SUV was unveiled at 2013 Mobile World Congress in Barcelona. You might ask what’s a car doing on mobile show, and here’s the answer. This compact SUV will be one of the first Ford vehicles in Europe to offer Ford SYNC AppLink, which enables customers to voice-control smartphone apps from the driver’s seat. It will also be equipped with Ford SYNC voice-activated in-car connectivity system as well as SYNC Emergency Assistance.

“We are entering the age of the connected car and debuting EcoSport at Mobile World Congress underlines just how important advanced vehicle technology is to customers and to Ford,” said Paul Mascarenas, Ford chief technical officer and vice president, Research and Innovation.

The EcoSport will be the second SUV to be launched in Ford’s expanding European range when it goes on sale at the end of this year, following the recently-launched Ford Kuga. Ford also plans to bring to Europe the next generation Ford Edge, a larger and more premium utility vehicle popular in the US and other markets.

Built on Ford’s global small car platform, the compact EcoSport will deliver the agility and fuel efficiency of a small family car with the flexibility, spaciousness, high driving position, and “go anywhere” appeal of an SUV.

The all-new EcoSport will be offered with Ford’s innovative 125 PS 1.0-litre EcoBoost engine, the “International Engine of the Year,” a 110 PS 1.5-litre petrol engine; and a 90 PS 1.5-litre diesel engine expected to deliver class-leading fuel efficiency.

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