Toyota Announces Pricing for 2014 Avalon and Prius Liftback


Toyota’s flagship sedan, Avalon, will see a price boost of $350 dollars made to its base model (Avalon XLE) while 2014 pricing remains consistent with the 2013 model. In addition, the popular Prius liftback will keep its pricing constant with the 2013 model year. Provided their high level of attribute material, both cars represent a significant value to consumers.

As Toyota’s flagship sedan, the 2014 Avalon offers spectacular design, dynamic performance, a high level of refinement, and a spacious, welcoming interior equipped with impressive convenience innovations. For 2014, a back-up display is now basic devices on all Avalon models. The back-up display is the attribute contributed to the base XLE grade which is the only Avalon that shows a price boost for 2014. The Avalon XLE Premium and Avalon Hybrid XLE Premium include Display Audio with Navigation and Entune App suite. For 2014, the Avalon XLE Touring model will be geared up with 18″ anthracite-painted alloy wheels instead of silver finish. The Blind Spot Monitor is now optional equipment on the Avalon XLE Touring and Avalon Hybrid XLE Touring models.

Manufacturing of the 2014 Avalon and 2014 Prius beginnings early in October with both models initially appearing in showrooms in November.

2014 Toyota Prius Prices

Model – 2013 MSRP – 2014 MSRP – MSRP Change ($) – MSRP Change (%)

One $23,215 $23,215 $0 0.0%
Two $24,200 $24,200 $0 0.0%
Three $26,765 $26,765 $0 0.0%
Four $28,435 $28,435 $0 0.0%
Five $30,005 $30,005 $0 0.0%

2014 Toyota Avalon Prices

Model – 2013 MSRP – 2014 MSRP – MSRP Change ($) – MSRP Change (%)

XLE $30,990 $31,340 $350 1.1%
XLE Premium $33,195 $33,195 $0 0.0%
XLE Touring $33,500 $33,000 ($500) -1.4%
Limited $39,650 $39,650 $0 0.0%
Hybrid XLE Premium $35,555 $35,555 $0 0.0%
Hybrid XLE Touring $37,250 $36,750 ($500) 1.3%
Hybrid Limited $41,400 $41,400 $0 0.0%

Note: All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.

About Toyota

Toyota (NYSE: TM) developed operations in the United States in 1957 and presently operates 10 manufacturing plants. There are nearly 1,500 Toyota, Lexus and Scion dealers in the United States, which offered more than 2 million cars in 2012. Toyota straight employs over 31,000 in the United States and its investment below is presently valued at more than $24 billion, includingsales and making operations, research and development, financial services and design. Toyota’s yearly acquiring of parts, materials, goods and services from U.S. suppliers totals over $26 billion.

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