Kia unveiled its new green petrol car concept, the 2013 Kia CUB, which was designed at the automaker’s headquarters studio in Seoul. The new Kia CUB concept is almost four metres long, it has rearward-opening rear doors and an access-all-areas interior without traditional B-pillars, providing excellent access to the luxuriously trimmed cabin.

The exterior styling of the CUB highlights that it is both sleek and small, with a cheerful face and a daring character. The CUB’s nose has a broad wrap-around ‘mouth’ and there is a ‘dip’ in the top of the windshield – a motif that is featured on Optima, Sportage and cee’d models. The latest interpretation of grille is a shallower design incorporating the turbocharger’s air intake, highlighted in body colour.

The headlamps feature two-point LED lights – similar to those which first appeared on the Kia Quoris large flagship sedan last year. Large 19-inch alloy wheels fill the wheelarches and the front doors have aerodynamic ‘turning-vanes’ at sill level to streamline and add definition the CUB’s flanks.

At the rear, LED tail lights complete the premium feel of the exterior and the nose treatment derived from Kia’s Kee concept car is replicated at the tail to accentuate the width of the vehicle.

The super-smooth exterior, with its flush glazing, minimum-drag wing mirrors and automatic touch-type door handles, promises ultra-low aerodynamic drag. A two-colour paint finish with sporty stripe hints at the CUB’s high-performance potential, while the car’s broad track gives it an imposing stance.

With four individual seats, the CUB’s interior presents a unique ambience. The cabin creates the sensation of a luxurious coupe and is trimmed in black leather with yellow colour accents around the seats, door armrests and steering wheel.

The instrument cluster design is inspired by the eyes of a wild animal. The centre-stack design is minimalist with an air vent controlled by touch sensor. For extra safety, the steering wheel rim is capable of monitoring the driver’s biorhythms.

The CUB powertrain features a new version of the company’s 1.6-litre GDi engine – recently confirmed as the powerunit for the new Kia pro_cee’d GT and cee’d GT sold in Europe.

Fitted with a twin-scroll turbocharger and strengthened internal components, the new engine generates 51 per cent more power (204 ps) and 60 per cent more torque (265 Nm) than the regular 1.6-litre unit. This engine enables both of Kia’s European GT models, with a six-speed manual transmission, to accelerate to 62mph in 7.7 seconds and reach a top speed of 143mph.

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