The Japanese automaker wants to bring back its Datsun brand that helped Nissan secure strong Western markets. Nissan CEO, Carlos Ghosn, hopes that this move will fuel growth in developing markets with a new generation of car buyers, such as Indonesia, South Africa, India and Russia.

Datsun was the company’s flagship auto brand in the U.S. until it was phased out in favor of the Nissan name in the US in 1984 (and everywhere by 1986).

The formerly familiar Datsun name and circle badge reappeared on a new car for the first time since than — on the new Datsun Go sedan that was unveiled in Delhi, India. Carlos Ghosn, CEO of Nissan and partner Renault introduced the car.

The new-look Datsun is a five-seater hatchback that is ready to go to market in India next year – it will cost less than 400,000 rupees (around £4,500). The model will also go to other markets, but pricing and spec will be tailored according to individual markets.

The small car will be aimed at first time buyers, with its website describing the Datsun brand as the “badge of the risers.” The car is marketed as being specifically designed for the local environment, and promised to be a smooth and stress-free driving experience.

Nissan hopes that this move will have the same effect as the brand had in the US over 50 years ago. It is likely that if the brand does take off, models may all be one day branded under the Nissan brand, following what happened in the US market when the Datsun brand was first discontinued.

Sales in established markets such as Europe are slowing for most major car manufacturers, so by reaching out to fast-growing developing countries manufacturers hope to encourage significant new market growth.

The Nissan CEO, Carlos Ghosn, said in New Delhi that first-time car buyers in places such as India want the best car they can get at a price within their reach. Ghosn said: “We are responding to that with the return of Datsun.”

India’s population of 1.2 billion is a lure for car makers hoping to ring up big sales numbers, albeit with cheaper prices and lower profit margins.

The little front-drive GO hatchback was designed in Japan, developed locally and will be built at the Renault-Nissan Alliance plant at Oragadam, India. It will go on sale early next year in India at a price the company says will be less than 400,000 rupees, or about $6,600.

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