Volkswagen of America today announced the appointment of Joerg Sommer, 47, to the post of Vice President, Product Marketing and Strategy, for the Volkswagen brand. Sommer replaces Rainer Michel, who will repatriate to Germany to an engineering position within the Volkswagen Group.

In this role, Sommer is responsible for ensuring that Volkswagen continues to offer a highly competitive product lineup which appeals to a broad range of customers. In addition, Sommer is responsible for powertrain strategy, connectivity integration, e-Mobility solutions, as well as pricing strategy for the entire U.S. product portfolio for the brand.

“We are thrilled to welcome Joerg to the Volkswagen of America management team,” said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. “Joerg brings extensive experience, technical background, and enthusiasm for the brand as we prepare for the next phase of growth. At the same time, we would like to extend our gratitude to Rainer for his contributions to Volkswagen and his efforts to help grow the brand in the U.S.”

Sommer was most recently the Head of Group Electric Mobility, Sales and Marketing for Volkswagen AG. Prior to joining Volkswagen, Sommer worked for Renault in Paris, France, where he served as Brand Director for Electric Vehicles and full-size vehicle platforms. His previous experience includes various product strategy and marketing positions with DaimlerChrysler and General Motors Europe/Adam Opel AG. Sommer earned a Master of Mechanical Engineering and Business Administration from the Technical University in Berlin. In addition, Sommer earned a Master of Business Administration from the Sloan School of Management at MIT.

About the company:
Founded in 1955, Volkswagen of America, Inc., an operating unit of Volkswagen Group of America, Inc. (VWoA) is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. VWoA’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. VWoA sells the Beetle, Beetle Convertible, Eos, Golf, Golf R, GTI, Jetta, Jetta SportWagen, Passat, CC, Tiguan, Touareg, and Routan vehicles through approximately 620 independent U.S. dealers.

Related posts:

• Zero Motorcycles iOS and Android App for Electric Bikes
  The company that manufactures electric bikes, Zero Motorcycles, has just released cool application for both iPhone and Android smartphones which can b...
• 2013 Nissan e-NV200 electric van UK debut
  Nissan will present its first electric van, the e-NV200, in the UK at the 13th annual Commercial Vehicle Show which takes place in Birmingham from 9th...
• 2013 Renault ZOE - UK prices and specs
  The Renault ZOE is a stylish and affordable car for everyday use to have been designed from the ground up as an electric vehicle. It's perfect for com...
• Yo-Auto to cut Yo-Mobile hybrid production in half
  Russia's Yo-Auto automaker is going to cut the annual production target of its gas-electric hybrid, the Yo-Mobile, from 90,000 to only 40,000 a year, ...
• BYD electric buses are headed for Amsterdam Schiphol airport
  Fast growing Chinese automaker BYD will supply Amsterdam Airport Schiphol, one of Europe's busiest airports, with 35 of its all-electric buses. Those ...